

Learn about exotic places and cultures, encounter threats to the planet and people and tackle global problems together with Noomie!
Founded in 2017 Noomie facilitates the creation of interactive stories that combine entertainment and education. With its playful and educational stories about sustainability Noomie is a vehicle to transform complex and often unpleasing issues into child appropriate content.


LEARN
Noomie takes you on exciting adventures around the globe. Learn about new places and the people who live there. With stunning illustrations and funny rhymes Noomie makes sure that learning becomes a new experience!

PLAY
Set your creative mode free in fun and engaging Noomie games! You can re-color items of Noomie‘s adventures, test your new knowledge in quiz memory games or design your very own Noomie head dress! There are no boundaries, you are the artist!

BE AWARE
Noomie‘s mission is to raise awareness about global challenges and to make complex issues accessible for a young audience. Let‘s show our kids that the mounting environmental problems are solvable if we all work together! Let‘s show our kids to act mindful!
NOOMIE X ADIDAS
8.5 Million Tons of plastics are dumped in the ocean each year. Time to clean up! In the story “Spin the Bottle“ Noomie travels to Midway Island, a place that is highly polluted by plastic waste. Kids learn about the plastic waste pollution and its effects on animals as well as humans. Inspired by Adidas‘ recent collaboration with Parley for the Ocean, in which the outdoor brand has designed a shoe made out of oceanic waste, Noomie explains the advantages of recycling and its creative and smart product outcomes. In a recycling initiative Noomie encourages children and their schools to subscribe for a recycling program and to send in their ideas to help diminish plastic pollution. Adidas is a favorable collaboration partner and sponsor to realize this project. The collaboration between Noomie and Adidas is fictive. This campaign is not exsisting. It has been created by the author during her Master studies and serves only as an example.
NOOMIE X PATAGONIA
In the story ‘Oil and Water Don‘t Mix’ Noomie visits the Sioux Indians at Standing Rock, North Dakota. The Sioux Indian are actively against the construction of the North Dakota Access pipeline. The 1,880-kilometer-long pipeline crosses sacred ancestral land and threatens the health of the Missouri river, a valuable source of drinking water for millions of Americans. Children are encouraged to express their solidarity for the Native American Community and send in drawings to raise awareness to stop the ‘black snake’ from entering North Dakota. Three Drawings are selected to be printed on eco-friendly T-shirts, all sales are being donated to the community at Standing Rock. Patagonia can be a possible collaboration partner for this campaign. The collaboration between Noomie and Patagonia is fictive. This campaign is not exsisting. It has been created by the author during her Master studies and serves only as an example.

WORKSHOP
The combination of entertaining while educating creates a great
foundation for kids’ workshops in elementary schools.
The playful narratives of Noomie inform children about global
problems, demonstrate existing solution and inspire the young
audience to become active within their community
RECEIVE
During the first workshop phase children are taken onto one of Noomie’s adventures. In an animated short-film kids learn about exotic cultures, divers nature and the threats they are exposed to.
IMAGINE
The imagine state unleashes the creative potential within kids. Expressing a super hero Noomie which helps to make the world a better place triggers creative thinking and problem solving.
CONNECT
Noomie suggests that learning between grown-ups and kids shall be reciprocal. That is why Noomie aims to establish a close connection with the kids during the workshop by actively involving kids in discussions and tasks.
YOU ARE A TEACHER? LET’S GET IN THOUCH SUBSCRIBE FOR A NOOMIE WORKSHOP AT YOUR SCHOOL AND BECOME A PART OF NOOMUNITY!

BY FORMER KIDS FOR KIDS

I wanted to do things differently. Instead of making use of nagging and preaching tactics I searched for a playful and light-hearted way of communicating this serious subject matter. Inspired by the way kids explore I created Noomie. Children are full of inspiring aspirations and hopeful thinking. The audacity to imagine helps to push boundaries of possibilities. Utopian imaginations, what we adults claim as irrational thinking, are part of Noomie’s DNA. Inviting children to contribute their thoughts brings a breath of fresh air into the debate of today’s challenging environmental and societal problems. I seek to form an imperative to create opportunities for children to become (even) better adults than we have been. Let us be inspired by what our children have to say, how they think
and how they act. I strongly believe in the synergy of education,
design and entertainment to encourage a young generation of future
change makers to become aware of today’s challenges and actively contribute to finding solutions.
Together with you, your children and Noomie, I aim to create a long lasting impact on the fashion industry and beyond.


JIMMY NELSON

In May 2016 I joined the Jimmy Nelson Pictures Team as Head of Design. Besides creating a line of merchandize I am working on the Concept Development and Design of the sequel of the coffee table book Before They Pass Away. The versatile tasks range from visual research to illustrating, Art Direction and Branding.
Jimmy Nelson Pictures // 2017

BOON

Boon offers a solid network in the creative field and additionally provides its members with goods, services and events that are linked to their career and lifestyle. In this co-production executed together with Mor Schwartz and Manon Randin co-developed the concept focusing on branding and crafted the visual identity. .
ArtEZ // 2016

THE LOST TRIBE

Loud prints and vibrant colors mark the characteristcs of
the Fashion Design Graduation collection “ The Lost Tribe“ .
The garments and prints are inspired by the indigenous cultures
from Papua New Guinea. All prints are digitally handcrafted.
Akademie der Mode München // 2015